Category: Text Mining

Sentiment Analysis Algorithm – Demystified (in layman’s terms)

Let us get the definitions straight first! Sentiment is the attitude of a speaker or a writer towards anything, such as a personality, business, product or even a place. Sentiment analysis is the method of equipping a computer algorithm to determine the writer’s sentiment using Natural Language Processing (NLP).

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What’s trending now in Analytics?

In the Information Age, data-driven decision making gives the competitive edge for organisations. Traditionally, companies used Quantitative data analysis to understand key trends and forecast future outcomes. This paradigm is now shifting towards mining insights from voluminous unstructured data.

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